WWE Wrestles With Building Bricks

WWE has signed an exclusive deal with The Bridge Direct for a new construction (lego type) toy range based on events and characters from the popular sports entertainment platform.

This will also mark the first time the WWE have been included in a construction toy category. The range will include figures, accessories and construction bricks to 'build your very own' play-sets (not actual picture above). Nothing else to go on yet other than the toy line is expected to begin rolling out from May 2014.

Mattel’s Miniature WWE Wrestlers Line is the No.1 Action Figure

According to NPD data, Mattel’s line of miniature WWE wrestlers is the No.1 action figure property in the U.S., beating out heavy hitters such as G.I. Joe, Star Wars and Marvel.

“We work really closely with WWE, and based on what we see on the show, we talk to WWE about which characters we want to see in the next wave of figures,” Handy said. “We’ll get WWE’s approval, then we’ll work on initial sculpts of each figure, and that can take a little going back and forth as guys will shave their heads or shave their beards or get a different hair style. But we do the best we can to keep things up to date. We try to be as current as we possibly can to what you’re seeing on the show.”  - Derek Handy

To read more of the interview with Derek Handy about what goes into being No.1 check out the ESPN link here.