May 14, 2013

WWE Wrestles With Building Bricks

WWE has signed an exclusive deal with The Bridge Direct for a new construction (lego type) toy range based on events and characters from the popular sports entertainment platform.

This will also mark the first time the WWE have been included in a construction toy category. The range will include figures, accessories and construction bricks to 'build your very own' play-sets (not actual picture above). Nothing else to go on yet other than the toy line is expected to begin rolling out from May 2014.